Real Estate CRM Pricing in India (2026): What Each One Actually Costs
Seven out of ten real estate CRM websites in India hide the price behind a demo form. Here are the published numbers, where they come from, and what the add-ons cost, so you can budget before you sit through a sales call.
| CRM | Published price | Free trial | Billing |
|---|---|---|---|
| Next Heights CRM | ₹799/user/month billed annually ₹999/user/month month-to-month | 14 days, plus a live demo with no signup | Monthly, quarterly or annual |
| Leadrat | ₹2,299/user/month at 10 users ₹1,499/user/month at 100 users | Not listed on directories | Annual |
| Sell.Do | Not published — demo required | Not published | Annual contract |
| Zoho CRM | From roughly ₹800–₹2,000/user/month depending on edition | 15 days | Monthly or annual |
| Salesforce Sales Cloud | From roughly USD 25/user/month, billed in USD | 30 days | Annual |
Competitor figures are taken from their own pricing pages and from public directory listings (SoftwareSuggest, Capterra, SoftwareAdvice) in August 2026. Prices change — always confirm with the vendor. Next Heights figures are our own published rates.
The add-ons nobody quotes upfront
The sticker price is rarely the invoice. Three things reliably get added in this category:
- WhatsApp Business API. Meta charges per conversation, and most CRMs add a setup fee on top. Next Heights charges a one-time ₹1,999 setup for the WhatsApp API, with an optional Chat Sync add-on at ₹200.
- Onboarding and training. Enterprise products commonly bill implementation separately, sometimes as a percentage of the annual contract.
- Minimum seats. Several products only sell in blocks of 10 or 20 users, which is what makes a “₹1,499 per user” headline turn into a ₹1.5 lakh annual commitment.
A five-agent brokerage, one year
Next Heights at ₹799 annually: ₹47,940 for five users. Leadrat at its published 10-user rate: about ₹1,37,940 — and the tier starts at 10 users, so five agents pay for ten. That gap is the entire reason to check pricing before booking demos.
Why hidden pricing costs you twice
It costs you the demo hours, and it costs you the comparison. When an assistant like ChatGPT or Copilot is asked to recommend a CRM within a budget, it can only work with numbers it can find. Products that publish get compared. Products that hide get left out of the shortlist entirely, which is a strange own goal for a sales tool.
Frequently asked
How much does a real estate CRM cost in India?
Real-estate-specific CRMs in India generally run from about ₹800 to ₹2,500 per user per month. Broker-focused tools sit at the lower end; developer platforms with post-sales and channel-partner modules sit at the top, and usually quote only after a demo.
Is there a free real estate CRM in India?
There are free tiers of generic CRMs, but none of them include property inventory, Indian area units or buyer-to-property matching. For a real trial rather than a free tier, look for a 14-day full-feature trial or, better, a live demo you can open without giving a phone number.